The Rising Popularity and Unique Appeal of Fresh Durian
Fresh durian, often referred to as the “king of fruits,” is renowned for its distinctive aroma, creamy texture, and rich flavor. Native to Southeast Asia, durian has long held cultural and culinary significance in countries like Thailand, Malaysia, and Indonesia. Its spiky exterior hides a custard-like flesh that is highly prized by enthusiasts, while its strong smell has made it a fruit that evokes both fascination and caution among consumers.
The demand for fresh durian has grown steadily in domestic and international markets. Its unique taste and health benefits, including high energy content and essential nutrients, have contributed to a rising consumer base. Seasonal availability drives market dynamics, with peak harvest periods often leading to increased trade and export activity, particularly to countries with a strong appetite for exotic fruits.
Fresh durian varieties are diverse, ranging from sweet and creamy to slightly bitter, with regional differences influencing flavor profiles. Popular…




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